Eco-Drive Technology
Eco-Drive converts any kind of light into energy to power a watch,
storing the surplus on a power cell.
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Est. 1978
Citizen Watches
Citizen Watches take that mission seriously and steadfastly welcome what the future may bring.
As a true manufacture d’horlogerie, Citizen Watches integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making, based on pushing the boundaries of technology and their experience towards exploring and discovering new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. Citizen Watches pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995.
Utilising electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This levelled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a Citizen watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for Citizen and merging cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
Citizen Watches launches a new campaign in collaboration with Wieden + Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. Citizen Watches believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that Citizen Watches are dedicated to this ideal…not to the past but to the present, and all the way Citizen Watches can improve it.
Buy with confidence today or contact us with any further questions that you may have.
Repairs completed at our in-store workshop
Watch Services
Whether you need advice about a treasured family heirloom, a watch battery or a re-sizing a ring, our friendly staff are always on hand to provide an honest, and professional opinion.