In addition, they decided that it had to be fun, eye-catching and keep customers coming back for more.
This included inventive marketing campaigns and exercising exciting shop displays, colourful co-ordinated packaging and imaginative catalogues. D for diamond was born and were inundated with orders!
After a few months they found customers were delighted with D for Diamond exclusive feature of having a diamond set in each item, and welcomed that diamond luxury that was now affordable and accessible to them. D for diamond was now the children’s jewellery brand that offered an original and meaningful gift that would stand the test of time.
Following the success of the christening jewellery, there was a demand for children’s gifts designed for other occasions. D for Diamond now have jewellery and keepsake collections in both silver and 9ct gold that cater for a baby shower, new birth, confirmation, Holy communion, 1st birthday and onwards, 1st Christmas , bridesmaids and flower girls, starting school, learning to tell the time and simply just because…
What makes D for Diamond jewellery distinctly different from the rest, is D for Diamond signature design element – a sparkling diamond is set into each piece, creating a truly precious gift that will be treasured forever.
All D for Diamond designs are of the highest quality, using sterling silver or 9ct gold and hallmarked to professional industry standards.
The range has now expanded and appeals to all ages, from birth to early teenage years. D for Diamond jewellery and keepsakes are perfect for everyday wear or as a truly memorable present to mark a special occasion. Children will love wearing them and adults will love buying them as gifts, especially as all D for diamond jewellery purchases come complete with quality, co-ordinated packaging, which includes a pretty gift box, a gift card for a personal message and a little shopping bag. With a large selection, full of enchanting variety, there is something to make all little ones smile…
Buy with confidence today or contact us with any further questions about the D for Diamonds range that you may have.